The Fruit Juice CSR Platform was set up in 2013 as a sustainability initiative specifically established for the fruit juice industry. The Platform is co-initiated by the European Fruit Juice Association (AIJN) and Sociability and endorsed and co-funded by the European Commission for its first 18 months of operation. Since 2016 the Platform has a new management partner, Fair & Sustainable Consulting (F&S)– a well-known Dutch consultancy specialized in sustainable supply chains. F&S is supported by the Centre for Agriculture and Environment (CLM) and TheRockGroup.
The objective of the Fruit Juice CSR Platform is to inspire and support the European fruit juice industry to integrate corporate social responsibility (CSR) in their business operations and core strategy. The vision of the Platform is a thriving and resilient juice sector creating income stability and prosperity for all stakeholders involved in the global value chain. The Platform is designed to enable companies to collaborate on these global challenges.
More precisely the Platform aims to promote: